August 14, 2019

How Does Internet Information Affect Our Decisions?

Focus Photography of Keyboard by Kacper Cybinski.

Studies would prove that our decisions could be influenced by internet information – there are rising number of influencers in social media (e.g. Youtube, Facebook, and Twitter). Information that we consider fact (or true) is the most influential when it comes to decision making. This topic is timely because, day to day we are making decisions, and day to day we are bombarded by information that could be factual or fake; important or insignificant. 

Information can be use to influence the decisions of people. That is, you could be making decisions based on influence of media (video, photo, article and etc.) that was engineered based on your data. If you are not familiar with data modelling (or should we call it also information modelling), it is the science of testing data; it is use to know which data affects one data. Questions like: 

“If you increase your advertisement (ads) in Facebook will your followers grow?” 

The data that will be use to answer this problem is: number of ads in Facebook and the number of followers. Then, the collected data will be analyze using statistical tools (apps). If statistical results are positive, then you can decide to continue to air the ads in Facebook since it has positive effect on the number of your followers. 

Knowledge of data can also be use in a bad way. For example, let say that data test shows that people tend to select strong leaders when number of violent news increase. During election, the said information could be used by a candidate by building strong-alpha male image and spreading violent news in the internet (and in television); usually they are in the form of articles, memes, photos, and videos. The people who are being targeted by the said information would be influenced that the world is full of violence even though there is no enough data or statistical evidence to prove the claim. As a result of media exposure, people could jump into conclusion that their country needs a strong-alpha male leader because the world is full of violence. 

In defense to the above example and realistically speaking, there are negative events in this world, but there are positive as well, thus, one cannot conclude or isolate that the world is negative alone (and one cannot also isolate that the world is positive alone). The point is that one person should not jump into conclusion based on few evidence.

There is a tendency for people to believe based on what they are seeing rather than in statistics – people might not distinguished the difference between “trending” and “pressing” issues (trending topics does not mean that they are the most pressing issues in a country). For example, do trending stories about celebrities more important than issues that relates to leading cause of death in a country? Would you be more concern about the social life of celebrities than information that would help extend your life expectancy? Would you be more concern about the trending beautiful faces of celebrities than the information that could help you regain your health, which could then result for you to have a healthier skin? 

Internet (and television) tends to feed us with information that we “like”. If we like violence and hate speech, then internet will make sure that we see more of this in our feeds every day. If you like celebrities, then your feeds will be full of celebrities. Internet feeds (social media) are designed to show us what we like, not what the world is really like.


  1. Bakit po kaya halos lahat ng balita sa TV negative news? Akala tuloy ng iba ang gulo gulo na sa pinas. Knowing ung proportion ng crime (473 Thousand in 2018) sa population ng pilipinas (104+M) is just 0.45%, hindi ganun ka significant ang crime rate, pero sa balita puro crime ang laman.Kung tutuusin mas madami nga crime sa US: in 2017 umabot sa 1.2M ang narecord na crime sa US.

    1. Kasi po negative news po ang mabenta


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